NextGen TV/ATSC 3.0 Services
ATSC 3.0, also known as Next Gen TV, merges traditional over-the-air broadcasts from local stations with over-the-top Internet-delivered content. For viewers, the new standard means improved video and audio quality, will bring TV reception to phones, tablets and other devices, more localized emergency alerts, and much more.
When ATSC 1.0 was released in 2009, it also established a requirement called PSIP (Program System Information Protocol) for inserting program information and data into the broadcast stream to be displayed on the viewers' screen. Just like the earlier standard, Next Gen TV requires its own data service (Electronic Service Guide) for inserting program data into the new standard's broadcast stream.
To meet this standard, TitanTV's ATSC 3.0 ESGData Service is built on our robust delivery platform. Designed to include rich media content, our ESG data service is the source of the TV programming data that is ingested into the digital broadcast stream. The schedule data ESG is linked to MediaStar, our online TV schedule maintenance tool. This allows last-minute scheduling changes to be made, published, and reflected in the updated ESG within minutes.
TitanTV has been actively involved with the following partners in the development and delivery of the our ESG Data and available Rich Media Services.
ESG Service Partners
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The screenshot below contains an ESG containing a sample local programming schedule. In addition to the text-based information displayed, the ESG contains rich media content in the form of network and affiliate logos and the title card of the currently selected program.
This is a representation of an ESG under the ATSC 3.0 broadcast standard features rich media elements to enhance the viewing experience.
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Click here to learn about Pearl TV's Next Generation Broadcast TV Model Market.
Learn more about ATSC 3.0 Next Generation Broadcasting in this video produced by the ATSC.
ATSC & NAB Members
TitanTV, Inc. has been a long standing member of the ATSC and NAB.
If you would like more information on TitanTV's NextGen TV and ATSC 3.0 services, please take a moment to complete the form below.